Product stories


3 Products to Help Punch Out Under Eye Circles


I openly admit that I don’t enjoy sleeping at this time in my life. There are so many other things I’d rather be doing and my brain always wants to index all of those things, one by one, as soon as I lay my head down on the pillow each night. I force an average of about 5.5-6 hours which works out fine except for occasional mental fogginess and the fact that I wear the effects on my face in the form of under eye circles. Luckily, there are many makeup solutions to combat the physical effects of a less-than-stellar sleep schedule. My tried and true #1 under-eye concealer option...

Review: Hoola Bronzer by Benefit Cosmetics


I have recently “hit pan” on my second container of Benefit’s Hoola bronzer so I want to share some feedback as to why this bronzer has been a permanent fixture in my makeup bag. Clearly I am not the first to discover this product- it has created a cult like following, racking up 2k reviews between three top makeup communities: Sephora, Ulta, and Pros: There is no shimmer in this bronzer. It is mattefying so you do not run the risk of looking like a dewy flower child. If you are going for that look, then use this bullet point as a con. This is a contour powder. It has the magical...

Brand Story: My FIT Food’s WOM Victory


Word of mouth marketing is powerful: There are eight females standing around before a gym class waiting for the instructor. No one knows each other and nobody is really interacting, except for two girls who are chatting about their post-holiday workout plans and expectations. One of the girls then states that she’s lost 7 pounds since January 8th by using this new food delivery service. In an instant, all 6 other girls, including myself, turn our attention to the girl and begin to engage in this conversation. “Wait, what is it called?” “Where did you find it?” “How much is it?” It’s almost as if another diet delivery service has...