Monday Brand Thoughts

Evangelists = Friends?

Creating a brand is leading a giant collaboration.

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One of the greatest things about being the creator of a brand is the ability to attract a hoard of customers that share your same values. You get to curate your own giant, global group of friends and you have the luxury of identifying with them – and maybe even liking most of them. The world isn’t such a big place sometimes – especially when people are brought together by nothing more than a shared interest. Good business is about relationship-building, which is what I find most interesting about life, too. [/col_half_last]

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